Discovery Park of America and the Obion County Chamber of Commerce is presenting the 2019 Northwest Tennessee Tourism Summit on Tues., March 26, 2019 at Discovery Park of America from 8:30 a.m. until 12:15 p.m.
The event is being held for anyone in West Tennessee and the Reelfoot Lake Region who is interested in increasing tourism in this area. The sessions scheduled will be especially helpful for those managing attractions, restaurateurs, hoteliers, retailers, city managers and others whose companies and organizations can benefit from an increase in tourism revenue.
The tourism summit is free to attend. A continental breakfast will be available.
8:30 a.m. / Check-in and continental breakfast sponsored by the Jackson, Tennessee Convention and
Dr. Scott D. Parrott
Ag Tourism in Tennessee
9:00 – 9:35 a.m. / Ag Tourism in Tennessee
Scott D. Parrott, Ph.D., Professor of Agricultural Economics with Department of Agriculture, Geosciences and Natural Resources at the University of Tennessee at Martin will share information about perceptions of Ag tourism in Tennessee based on his recent research project.
Welcome and Panel on Tips and Tricks to Attract Tour and Travel Consumers
9:40 – 10:15 a.m. / Scott Williams, president of Discovery Park of America, hosts a panel discussion with Lindsay Frilling, CEcD, CEO of the Obion County Joint Economic Development Council in Union City; Marty Marbry, West Tennessee division manager of the Tennessee Department of Tourist Development and Lori Nunnery, executive director of the Jackson Tennessee Convention and Visitors Bureau.
How Small Towns and Cities Can Use Local Assets to Rebuild their Economies: Lessons from Successful
10:30 – 11:15 a.m. / Melissa Kramer Office of Sustainable Communities, U.S. Environmental Protection Agency. Melissa led the development of the 2018 report “How Small Towns and Cities Can Use Local Assets to Rebuild their Economies: Lessons from Successful Places.” Melissa will be here to share insights from her report on how economically resilient towns, cities, and regions adapt to changing conditions and even reinvent their economic bases using local assets.
Mark Ezell, Tennessee Commissioner of Tourist Development
11:15 – 11:45 a.m. / Mark Ezell is responsible for the growth strategy and overall branding of Tennessee’s global tourism footprint. He is a nationally recognized brand developer, having worked on
iconic campaigns including the award-winning “Milk Mustache – Got Milk?” campaign. A seventh generation Tennessean, Ezell’s 35 years at Purity Dairies, including time as President and General Manager, helped the former family-owned company receive recognition as a “Brands That Built Nashville” winner from the Nashville American Advertising Federation.
11:45 a.m. – 12:15 a.m. / Q ‘n’ A with Mark Ezell
Closing and Next Steps