Discovery Park of America Unveils Updated Website
March 11, 2020
New version is mobile friendly and streamlined for easy-to-use navigation.
UNION CITY, TENN.— Discovery Park of America has unveiled an updated mobile-friendly website at discoveryparkofamerica.com that includes more photos, better navigation and an improved online experience that will allow users to gain a better understanding of what they will find at the museum and heritage park.
Additionally, new sections of the website share the story of the organization’s unique history and its mission to inspire children and adults to see beyond.
“Occasionally, I have the opportunity to share the story of Discovery Park and our mission after guests have already toured. They often express how they wished they had known more about those aspects of Discovery Park before they visited,” said Katie Jarvis, marketing manager for Discovery Park. “Since understanding why we’re here enhances our guests’ visits, we’ve made certain that information can be easily found on our new website.”
Jarvis, who led the redesign for Discovery Park, worked with Speak Creative, a digital-first agency with offices in Memphis and Nashville that helps transform organizations by building world-class experiences through design and technology.
“Many of us who worked on the new website are parents, and all of us value the benefits for both children and adults of the experiences provided by museums, so we were already fans of the work being done by Discovery Park,” said Jacob Savage, president of Speak Creative. “Getting to become a part of that mission and applying our knowledge and skillset to what they are doing was thrilling for all of us.”
One addition to the website will be especially helpful to those planning a visit. An “Explore” section includes information about each of the galleries and experiences along with photos of each. With two new hotels now completed and a third opening soon right next door to Discovery Park, a section on “Lodging” includes details and photos for guests looking for convenient overnight accommodations.
For members, educators and others who take advantage of the classes, programs and events at Discovery Park, the updated calendar will provide even more details and information about upcoming events and special things scheduled each day.
The new website is already getting rave reviews from others in the tour and travel industry. Stephanie Coomer, deputy director of the Tupelo, Miss., Conventions and Visitors Bureau, used the new website to plan a visit with her children to Discovery Park for spring break. She said, “My family and I have watched the videos and looked at photos to plan our trip and it has really gotten us excited. As someone who is both a mother and tourism professional, I know firsthand how important a destination’s website is for those planning a family trip.” She added, “We are going to stop and visit Tennessee Safari Park on our way and then spend the night at the Main Stay Suites in Union City and enjoy a couple of days at Discovery Park and visiting Reelfoot Lake.”
The team working on the website made certain it looked and functioned well on a smart phone because the majority of travel consumers today are using their phones to plan and book their trips.
Caption: Discovery Park of America’s marketing manager Katie Jarvis shows the director of guest services and retail Lauren Sims the new mobile-friendly website. The navigation is more streamlined with an improved calendar and easy-to-purchase tickets.
Caption: Screen capture of the new website. Discovery Park of America worked with Speak Creative in designing a website that would be easy to use as well as look appealing to those who are searching for things to do with their friends and families.
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