Northwest Tennessee Tourism Gears Up for a Dynamic 2024 with New, Fresh Website

(Northwest Tennessee, January 2, 2024) – As 2023 draws to a close, the Northwest Tennessee Tourism Association (NWTTA) proudly reflects on a year marked by significant achievements and renewed momentum. From impactful advocacy efforts to a revitalized digital presence, the organization solidified its commitment to promoting the region as a premier tourist destination.

Year of Progress:
NWTTA was able to execute the first-ever Northwest Tennessee Legislative Breakfast with resounding success. State legislators, tourism stakeholders, and community leaders gathered at Discovery Park of America to discuss the critical role tourism plays in Northwest Tennessee’s economy. The breakfast solidified NWTTA’s role as a champion for the industry, paving the way for future advocacy efforts. Save the date for this year’s event as they cap off National Travel and Tourism Week, on Friday, May 24, 2024!

Committed to operating with efficiency and transparency, the organization undertook a comprehensive overhaul of its bylaws. The updated bylaws streamline governance, promote member participation and influence, and set the stage for continued organizational growth.

In a testament to the organization’s growing influence and impact, NWTTA reached its full board capacity for the first time ever. This diverse group of leaders from across the region brings a wealth of expertise and perspectives to the table, ensuring well-rounded decision making and a commitment to representing the entire area.

A Digital Refresh:
Buckle up and get ready to navigate Northwest Tennessee like a pro with our completely revamped website (! Thanks to
a partnership with Tencom Services of Dyersburg, Tennessee, the site launches in January 2024, and will be your one-stop shop for planning your authentic getaway to our corner. Viewers can explore hidden gems, discover local flavors, and delve into captivating stories of our people and places. Our intuitive interface and user-friendly features will make planning any trip a breeze, whether you’re a seasoned traveler, a first-time visitor, or even a local.

New Year, New Goals:
Looking ahead, Northwest Tennessee Tourism is setting ambitious goals for 2024. These include the launch of a comprehensive marketing campaign, hosting several exciting events throughout the year, and building membership by strengthening partnerships with stakeholders across the region.

Northwest Tennessee Tourism Executive Director, Kasey Muench, states, “We are incredibly grateful for the support of our members, partners,
and the entire NWTN community for making 2023 a year of tremendous progress. Our board and I have laid a strong foundation, and we’re excited to continue building upon it in 2024. I’m anxious to keep connecting the dots across the region by continuing to be a resource for our members and telling our story through cohesive marketing initiatives. Every business, organization, and individual with a stake in our region’s success has a place at our table.”

In addition to the AL-MS-TN Rural Tourism conference held in Obion County in October, NWTTA will host several events of its own. The details of those upcoming opportunities will be exclusively released through their monthly newsletter. Stay up-to-date on all the exciting happenings in Northwest Tennessee by following @NWTNTourism on social media and subscribing to their newsletter through their new website: We can’t wait to welcome you to our corner of the world in 2024!

About Northwest Tennessee Tourism:
Northwest Tennessee Tourism Association is a dedicated organization committed to promoting the nine counties of Benton, Carroll, Crockett, Dyer, Gibson, Henry, Lake, Obion, and Weakley. We work to showcase the region’s unique attractions, rich history, and vibrant culture, inviting visitors to experience the authentic charm of Northwest Tennessee. If you’re interested in becoming a member of NWTTA, simply log on to their website ( or email Kasey Muench at

Kasey Muench, Northwest Tennessee Tourism Executive Director,