Discovery Park of America is included among 25 of Tennessee’s biggest attractions including Pigeon Forge’s Dollywood, Memphis Zoo, Chattanooga’s Ruby Falls, Bristol Motor Speedway, Navitat Knoxville, Nashville’s Grand Ole Opry and others in a travel-inspired toy catalog from the Tennessee Department of Tourist Development. While 100,000 families will find the catalog in mailboxes this week, printable versions are now available for download and catalogs can be ordered at www.Tennesseeplaycation.com.
In addition to the collectible toy builds, the catalog offers 88 pages of fun and games to keep children entertained on a road trip.
“More than ever, we know parents want to gift their kids memorable experiences and yet they still want something to unwrap,” said Mark Ezell, commissioner, Tennessee Department of Tourist Development. “Tennessee Playcation bridges the gap and makes it easy to do both in a fun, kid-inspired package that is the first holiday catalog of its kind.”
Developed by advertising agency VMLY&R, Tennessee Playcation is part of a larger holiday campaign hitting key markets this fall to spotlight family attractions across the state.
“This promotion is certainly well-timed for us here at Discovery Park as we also prepare to launch next year’s big temporary exhibit, “Sean Kenney’s Nature Connects: Made with LEGO Bricks,” said Scott Williams, president and CEO of Discovery Park. “With this exciting new toy catalog from our friends at the Tennessee Department of Tourist Development, the LEGO bricks exhibit coming Summer 2024 and numerous camps and other activities, there will be many fun and creative ways Discovery Park will inspire children and adults to see beyond.
Dates and details of “Sean Kenney’s Nature Connects: Made with LEGO bricks” at Discovery Park will be announced soon.
A Tyrannosaurus Rex Fossil building block is available for purchase online or will be available for purchase in Discovery Park’s gift shop on October 9, 2023.
“Tennessee Playcation” follows the state’s award-winning 2019 campaign, “Kid Reviewed.” The department introduced special wearable technology called the Laugh Tracker to scientifically prove where kids have the most fun by measuring laughs and heart rate. In addition to the data, reviews were recorded and posted at www.Kidreviewedtn.com to help parents make kid-informed decisions.